One of the most frequently asked questions I get from clients and potential clients is "How do I get leads from social networking?".
Let's look at it from another perspective. Stop trying to get leads and start working on showing your social networking audience that you are the expert in your market. That you know your neighborhoods, amenities, businesses, recreation, that you know more than anyone about why someone would want to live in your area. That you are an expert in how to sell and buy homes in your market. Show them how you do and how you do it.
Sorry to burst your bubble but when you work with your real estate support professional to boost you social networking you will have to participate.
Here are a few things I ask my agents to do to help boost their social networking.
- Do neighborhood videos.
- Get testimonials from past clients either via an email, handwritten, audio or better yet a video. Video your buyers and sellers at closing.
- Do short "interviews" with local businesses.
- Take photos and/or video of local events.
- Do short informational videos showing your expertise in real estate.
The goal is to build trust, provide useful information, let people get to know you, you become a trusted friend and who better to help someone buy or sell a home than a trusted friend who is an expert? Its all about relationships.
What a mess this is turning out to be!
ListHub’s announcement last week that it intended to stop supplying listings to Trulia set off warning bells in the investment community, with one analyst telling investors that Trulia could lose 40 percent of its listings.
Zillow Inc., which completed its acquisition of Trulia on February 17, received a temporary restraining order on Tuesday to forestall ListHub’s action. In a report on StreetInsider.com, Deutsche Bank analyst Lloyd Walmsley called the Zillow lawsuit “flimsy.” He said it appeared Zillow would not be able to use its own direct agreements with data providers to power Trulia listings but would need to renegotiate each agreement. Meanwhile, Move, which operates realtor.com®, can continue to asset its position as the most complete, accurate source of data.
"Economists Predicting Good News for Job Market, Housing"
DSNews is reporting that Job gains and labor markets are improving which will be a positive result for the housing market.
Read all about it here.
Commercial use of drones is not currently allowed by the FAA. However the FAA is working on a plan that will allow for "commercial operation in low risk, controlled environment." If and when the FAA allows the use of drones would you use one?
It's a good time to take a break to laugh.
PricewaterhouseCoopers' Mitch Roschelle discusses the top markets for real estate investment in 2015.
Are you your markets expert?
Are you a fan of Salesforce but not a fan of the price.
Here are some alternatives that work just as well for a lot less $$
Learn about some Salesforce alternatives here courtesy of Michael Ortner of Capterra.
Trying to find the right CRM for your needs can be quite a daunting task. Here is a little gem I came across and thought I would share it with you.
This should help cut your search time in half!
I hope this helps, let me know if you have one that's not on the list.
Have a great day!
Traditional Marketing and PR Tactic: Clever Closing Gifts.
The deal has closed and its time to show your clients a little love.
Each client has a different style and personality. Take the time to choose just the right closing gift to show them how much you appreciate their business.
Here are some great tips from Realty Times on how to choose just the right gift.
CMD+OPT+ESC (OS X) or on a PC
CTRL+ALT+DEL either brings up Task Manager, or a list of options including Task Manager. Task Manager is useful for killing programs that are acting up or unresponsive.
Check out my facbook page
Use Market Reports to Keep Your Name in Front of Clients All Year Long!
"If You're Trying To Sell Your Home, You Will Be Thrilled By This Chart"
"Read more: http://www.businessinsider.com/months-of-household-supply-2012-11#ixzz2D4CDmLfUWith today's update of Existing Home Sales, Calculated Risk has updated the always-useful chart showing how many months of household inventory remains on the market.
To see the Chart and Read more: http://www.businessinsider.com/months-of-household-supply-2012-11#ixzz2D4C5QxUK
There are several ways you can provide your clients with virtual showings. Here are a few options that you might try.
1. iPad facetime
2. Facebook video chat
3. Google Gmail - Google+ video chat
4. Windows live messenger
So the next time you have a client out of town that is interested in a property, or you are showing a property to one spouse and the other is out of town why not offer a virtual showing?
Potential buyers will be able to ask questions about the home as you walk through, just like they were there.
After your virtual showing send the participants a survey about how they liked the tour and what improvements they would like to see for your next virtual showing. A great free tool for the survey is popsurvey.com
Post a virtual showing invitation on your facebook page and invite potential clients. They will be impressed by how tech savvy you are.
A Realtor or other industry professional who understands this can make an incredible income. What I am going to tell you will be the most important advice you have heard in a while.
You need to get on Google + and use it every day like you use Active Rain!"
Just a few of the key items noted about the new iPhone 5 in the Techlicious review.
- A new custom-designed by Apple A6 processor, speeds up everything you do on this phone to blink-of-an-eye fast.
- The iPhone 5 is nearly the same weight as the now empty box it came in.
- Videos are not letterboxed as they are on previous iPhones, enabling a much larger viewing space.
- The boost to 4G LTE is like using Star Trek's transporter.
- Apple did not upgrade the 8 MP rear camera from the iPhone 4S, but with the new iOS 6 operating system iPhone 5 now has an insanely simple panoramic mode.
Read the entire article here. http://www.techlicious.com/review/iphone-5-review/